Online Identity Management
Human beings value the internet as a platform the world over. Many people in the world use the internet for many activities. There are those who use it for advertisement. However, there is a good number of people who use the platform to build their own brands. Others actually build personal names as brands online. Creating of a brand from your own name starts with creating an online profile.
Creating an identity for your name online is not difficult. Management of the profile is however not as easy. This is because everything is revealed when a name is searched on search engines. It could happen that you only want certain parts of your life to be seen when one searches your name on search engines. This is where the problem arises. You want only some parts of your life revealed. How do you ensure that this happens?
Online identity management is a field that works hand in hand with search engine optimization. The good thing about search engines is that you can be able to optimize what appears when a certain name is searched. This can enable you to dictate what appears if your name is searched. Business persons use SEO to create a competitive edge over their competitors. This is in relation to people searching for products that are offered by different competing companies.
One good example of a case of online identity management issues is the case of Michael Bullard Jr. The man had court cases that affected his name. From the cases, information about his life was revealed. Even his images were attached to the court case as portrayed on online platforms. The main issue arises when it comes to using search engines to search the person. Mainly, what appears is information related to his legal challenges. This includes the images taken when he was in custody.
The situation of Michael Bullard leads to serious issues when it comes to online identity management. Is it possible for him to control what appears on search engines? Can he filter what appears? There is a way around this. The solution is optimization of what appears when your name is searched. Using optimization, you actually prioritize specific information to be viewed when your name is searched.
The internet has become a very huge platform hence there is need to establish what appears when your name is searched. After that, online identity management will come in handy in ensuring that what you want portrayed about yourself is what people see when they search your name. When you do this, you are able to build your brand name as you want and proceed to use the established brand for various ventures in your life.